TAG Heuer Watch and Sports Racing

For almost a century, TAG Heuer has maintained its well-established union with the world of motor sports and demonstrated the unique creativity in developing some of the most innovative timepieces that marked the history of watch-making.

The name of TAG Heuer Watch is closely associated with the art of creating avant-garde timepieces related to luxury Swiss watch-making. Since the day of its foundation in 1860, the brand has occupied a significant niche in producing sports chronographs appreciated by the prestigious world of professional motor sports.

Precise and multi-functional timepieces launched by TAG Heuer have won the hearts of such fabulous drivers like Fangio, Siffert and Senna, and numerous passionate motor racing fans worldwide.

TAG Heuer Watch SLR Watch for Mercedes-Benz
TAG Heuer developed a limited edition of exceptional chronographs to celebrate its association with a mythical automobile, fulfilling the dream of everybody fascinated by precise timekeeping and professional racing.

Following the brilliant success of the first SLR Chronograph, Calibre 36-R introduced at Basel-world 2004, TAG Heuer was determined to launch the TAG Heuer SLR for Mercedes-Benz, an exceptional new proof of the brand's watch-making genius.

The new SLR chronograph, commemorating the long and fruitful alliance between TAG Heuer Watch , McLaren(since 1985) and Mercedes-Benz(since 1995), will no doubt attract a great deal of attention from fans of prestigious automobiles and connoisseurs of premium timepieces. The high-luxury brands are closely united as they share the same values - great performance, matchless design, high level of prestige, numerous innovative idea, and, what is vital, deep passion for car racing. The TAG Heuer Watch was developed exclusively for Mercedes-Benz SLR McLaren car owners. The Mercedes-Benz SLR McLaren automobile, launched in 2003, represents one of the world's most powerful and exceptional sports cars.